The easiest way to master the art of writing headlines? Steal. Not in the unethical way. In the smart and efficient way.
Decades of copywriting and advertising research have revealed the types of headlines that have proven to be successful. The types of headlines that zap readers out of their info-overload comas and compel them to open. Why mess with that research?
If you want your headlines to grab readers, stick with what works. No, your headlines don’t need to sound like they came straight from BuzzFeed. They can reflect your voice and style.
But until you’re as skilled a writer as Jon Morrow, let the proven templates be your guide (how do you think he got so good at writing headlines?).
Blogging is hard enough, so if you have templates at your fingertips, why not use them?
You can download Jon’s free 52 Headline Hacks, where you’ll find more template options than you’ll ever need.
The easiest templates to start with? “How to” headlines and list post headlines. They are classics and they work. In fact, 75% of Smart Blogger’s most popular posts use these formats.