A common mistake you may not even realize you’re making? Giving away too much in your headlines. Your headlines should lure readers in like a literacy temptress. They should catch readers’ attention and invoke their curiosity, not give a solution.
Give a solution in your headline and readers feel no need to go any further — they’re bored by the very thought of your post.
When this happens, not only do you lose but your readers lose as well, as they trade the richness of your post’s advice for the quick fix offered by the headline.